{"id":1297,"date":"2020-05-31T13:26:17","date_gmt":"2020-05-31T13:26:17","guid":{"rendered":"https:\/\/www.gem.pt\/@teste\/?page_id=1297"},"modified":"2025-08-06T23:18:56","modified_gmt":"2025-08-06T22:18:56","slug":"marca-gem","status":"publish","type":"page","link":"https:\/\/www.gem.pt\/1\/en\/quemsomos\/marca-gem\/","title":{"rendered":"GEM Brand"},"content":{"rendered":"<style>.elementor-1297 .elementor-element.elementor-element-9e61c81 > .elementor-element-populated{padding:15px 15px 15px 15px;}.elementor-1297 .elementor-element.elementor-element-98ab8d0{--e-image-carousel-slides-to-show:1;position:relative;left:calc( 50% + -480px );max-width:960px;min-width:960px;}.elementor-1297 .elementor-element.elementor-element-98ab8d0 > .elementor-widget-container{box-shadow:0px 0px 10px 0px rgba(0,0,0,0.5);}.elementor-1297 .elementor-element.elementor-element-2c266a0e{color:#000000;}.elementor-1297 .elementor-element.elementor-element-4ffecfa{color:#000000;}.elementor-1297 .elementor-element.elementor-element-aff6f59{color:#000000;}.elementor-1297 .elementor-element.elementor-element-e25ae4c img{border-style:solid;border-width:1px 1px 1px 1px;border-color:#F0F0F0;}.elementor-1297 .elementor-element.elementor-element-83f82b6{color:#000000;}@media(min-width:768px){.elementor-1297 .elementor-element.elementor-element-4041552{width:40%;}.elementor-1297 .elementor-element.elementor-element-d1dadfc{width:60%;}}<\/style>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1297\" class=\"elementor elementor-1297\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db17375 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db17375\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e61c81\" data-id=\"9e61c81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98ab8d0 elementor-widget elementor-widget-image-carousel\" data-id=\"98ab8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay_speed&quot;:4000,&quot;speed&quot;:1000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Photo Gallery\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.gem.pt\/wp-content\/uploads\/2020\/05\/GEM_branco.jpg\" alt=\"GEM_branco\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.gem.pt\/wp-content\/uploads\/2020\/05\/GEM_laranja.jpg\" alt=\"GEM_laranja\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.gem.pt\/wp-content\/uploads\/2020\/05\/GEM_preto.jpg\" alt=\"GEM_preto\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ede328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ede328\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-297eb977\" data-id=\"297eb977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c266a0e elementor-widget elementor-widget-text-editor\" data-id=\"2c266a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"letter-spacing: normal; caret-color: #e78b00; color: #e78b00; font-family: Questrial; font-size: 20px; white-space: pre-line;\">\nLogotipo GEM<\/span>\n<div>\n<figure class=\"alignright\" style=\"width: 150px;\"><img decoding=\"async\" src=\"https:\/\/www.gem.pt\/wp-content\/uploads\/2020\/05\/GEM2009.jpg\" alt=\"Logo GEM 2007\" width=\"150\" height=\"150\" \/>&nbsp;\n\n<figcaption style=\"color: #444444; font-family: Questrial; font-size: 14px; background-color: #ffffff; padding: 8px;\"><center>Logo GEM 2007<\/center><\/figcaption><\/figure>\n<div style=\"letter-spacing: normal; margin: 0px; padding: 0px; caret-color: #000000; color: #000000; font-family: Questrial; font-size: 14px; text-align: justify; white-space: pre-line; line-height: 0.5;\" data-line-height=\"0.5\">\n<\/div><span style=\"letter-spacing: normal; font-family: Questrial; text-align: justify; white-space: pre-line;\">O logotipo do GEM foi criado com o nascimento do grupo. Nessa altura decidiu-se\u00a0adotar\u00a0a cor laranja como cor principal no\u00a0simbolo de identidade do grupo, especialmente por esta ser a cor da\u00a0espeleologia e ser uma cor bem vis\u00edvel e contrastante quando aplicada em atividades de montanha.<\/span>\n<div style=\"letter-spacing: normal; margin: 0px; padding: 0px; caret-color: #000000; color: #000000; font-family: Questrial; font-size: 14px; text-align: justify; white-space: pre-line; line-height: 0.5;\" data-line-height=\"0.5\">\n<\/div><span style=\"caret-color: #000000; color: #000000; font-family: Questrial; text-align: justify; white-space: pre-line;\">Em 2014 o GEM renovou o seu logotipo, tornando-o mais moderno enquanto mantinha a sua identidade com a continuidade das suas cores base:\u00a0o preto, o branco e o laranja GEM.<\/span>\n\n<\/div>\n<div style=\"letter-spacing: normal; margin: 0px; padding: 0px; caret-color: #000000; color: #000000; font-family: Questrial; text-align: justify; white-space: pre-line; font-size: 5px;\"><\/div>\n<div style=\"letter-spacing: normal; margin: 0px; padding: 0px; font-family: Questrial; text-align: justify; white-space: pre-line;\">Tendo como objetivo a sua utiliza\u00e7\u00e3o tanto em suporte f\u00edsico como em\u00a0suporte digital, foram criadas 3 vers\u00f5es crom\u00e1ticas do logotipo GEM, uma vers\u00e3o para\u00a0fundo branco, outra vers\u00e3o para fundo preto, e outra para fundo laranja GEM.<\/div>\n<div style=\"letter-spacing: normal; margin: 0px; padding: 0px; caret-color: #000000; color: #000000; font-family: Questrial; text-align: justify; white-space: pre-line; font-size: 5px;\">\n<\/div><div style=\"letter-spacing: normal; margin: 0px; padding: 0px; font-family: Questrial; text-align: justify; white-space: pre-line;\">O logotipo atual do\u00a0GEM \u00e9 definido pela constru\u00e7\u00e3o tipogr\u00e1fica do nome, pelos\u00a0elementos associados em cada letra, e pelo texto descritivo do significado\u00a0da sigla GEM. No elemento G foi integrada\u00a0a silhueta de um espele\u00f3logo com capacete, sendo que\u00a0a luz do frontal define\u00a0a constru\u00e7\u00e3o dessa letra. O elemento E esconde uma parede vertical em alus\u00e3o tanto \u00e0 escalada como \u00e0 progress\u00e3o vertical em algares. A forma do\u00a0elemento M ajudou naturalmente na cria\u00e7\u00e3o de formas alusivas a\u00a0montanhas e picos, as quais associamos\u00a0ao montanhismo e alpinismo.<span style=\"font-family: Questrial, Questrial; letter-spacing: -0.2px;\">\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fef9935 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fef9935\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a7b660\" data-id=\"5a7b660\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ffecfa elementor-widget elementor-widget-text-editor\" data-id=\"4ffecfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.gem.pt\/1\/en\/publicacoes\/newsletter\/pdfviewer\/?pdf=1HiUVgbNoqMg_yiBvkke-UxxU1zufpt8I\">Consulte aqui todas as regras de constru\u00e7\u00e3o do logotipo GEM no Manual do Logo GEM 2014.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-892d66e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"892d66e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4041552\" data-id=\"4041552\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff6f59 elementor-widget elementor-widget-text-editor\" data-id=\"aff6f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estas s\u00e3o\u00a0as vers\u00f5es originais do logo GEM 2014:<\/p><ul><li>Logo GEM 2014 em fundo branco:<ul><li><a href=\"https:\/\/drive.google.com\/file\/d\/1zIFrqvfnpM1L_FJgSanmJ3ifSGcphu6z\/view?usp=sharing\"><span style=\"text-decoration: underline; color: #000000;\">em formato Adobe Illustrator Artwork (.ai)<\/span><\/a><\/li><li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-branco.jpg\"><u>em formato JPEG (.jpg)<\/u><\/a><\/span><\/li><li><u style=\"font-size: 14px;\"><span style=\"color: inherit; font-size: 16px;\"><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-branco.png\" type=\"\" data-attached-link=\"{\">em formato Portable Network Graphics (.png)<\/a><\/span><\/u><\/li><\/ul><\/li><li>Logo GEM 2014 em fundo laranja:<ul><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"https:\/\/drive.google.com\/file\/d\/1DqpIkHQxzevVHwWROScOg7l5ETVO7ZBy\/view?usp=sharing\" type=\"\" data-attached-link=\"{\">em formato Adobe Illustrator Artwork (.ai)<\/a><\/u><\/li><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-laranja.jpg\" type=\"\" data-attached-link=\"{\">em formato JPEG (.jpg)<\/a><\/u><\/li><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-laranja.png\" type=\"\" data-attached-link=\"{\">em formato Portable Network Graphics (.png)<\/a><\/u><\/li><\/ul><\/li><li>Logo GEM 2014 em fundo preto:<ul><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"https:\/\/drive.google.com\/file\/d\/1szZ-R4TY8_hsA2hUm7lrPIHhda4nGmOR\/view?usp=sharing\" type=\"\" data-attached-link=\"{\">em formato Adobe Illustrator Artwork (.ai)<\/a><\/u><\/li><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-preto.jpg\" type=\"\" data-attached-link=\"{\">em formato JPEG (.jpg)<\/a><\/u><\/li><li><u><a id=\"\" style=\"color: inherit;\" title=\"\" href=\"\/wp-content\/uploads\/2020\/09\/Logo-GEM-2014_para-fundo-preto.png\" type=\"\" data-attached-link=\"{\">em formato Portable Network Graphics (.png)<\/a><\/u><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1dadfc\" data-id=\"d1dadfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e25ae4c elementor-widget elementor-widget-image\" data-id=\"e25ae4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gem.pt\/wp-content\/uploads\/elementor\/thumbs\/Socio_4_0-1-rm1krapbce1b0zt3vtd2vczjzfhlan26n4voh51bbo.jpg\" title=\"Socio_4_0-1\" alt=\"Socio_4_0-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f86935 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f86935\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549b1d9\" data-id=\"549b1d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f82b6 elementor-widget elementor-widget-text-editor\" data-id=\"83f82b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: normal; caret-color: #e78b00; color: #e78b00; font-family: Questrial; font-size: 20px; white-space: pre-line;\">Artigos GEM<\/span><span style=\"letter-spacing: -0.2px; font-size: 20px;\">\u00a0<\/span><\/p><div style=\"font-family: Questrial, Questrial; letter-spacing: -0.20000000298023224px; text-align: start; white-space: normal;\"><span style=\"letter-spacing: normal; font-family: Questrial; font-size: medium; text-align: justify; white-space: pre-line;\">O novo logotipo do GEM tem sido aplicado em\u00a0v\u00e1rios artigos, em especial artigos\u00a0de vestu\u00e1rio como\u00a0T-shirts, Polares e Buffs. Foram criadas algumas variantes destes artigos, n\u00e3o s\u00f3\u00a0na cor base, mas tamb\u00e9m nos textos e temas aplicados no verso\u00a0das T-shirts.<\/span><\/div><div style=\"letter-spacing: normal; margin: 0px; padding: 0px; caret-color: #000000; color: #000000; font-family: Questrial; font-size: 14px; text-align: justify; white-space: pre-line; line-height: 0.5;\" data-line-height=\"0.5\">\u00a0<\/div><div style=\"margin: 0px; padding: 0px; font-size: 14px; line-height: 1.6;\" data-line-height=\"1.6\"><span style=\"font-size: medium;\">Veja <span style=\"color: #ff8200;\"><u><a style=\"color: inherit;\" title=\"\" href=\"https:\/\/www.gem.pt\/1\/en\/socio-gem\/venda-de-artigos-gem\/\" type=\"\" data-attached-link=\"{\">here<\/a><\/u><\/span>\u00a0quais os artigos que se encontram atualmente\u00a0dispon\u00edveis para aquisi\u00e7\u00e3o.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Logotipo GEM &nbsp;Logo GEM 2007 O logotipo do GEM foi criado com o nascimento do grupo. Nessa altura decidiu-se\u00a0adotar\u00a0a cor laranja como cor principal no\u00a0simbolo de identidade do grupo, especialmente por esta ser a cor da\u00a0espeleologia e ser uma cor bem vis\u00edvel e contrastante quando aplicada em atividades de montanha. Em 2014 o GEM renovou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":712,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1297","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/pages\/1297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":0,"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/pages\/1297\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/pages\/712"}],"wp:attachment":[{"href":"https:\/\/www.gem.pt\/1\/en\/wp-json\/wp\/v2\/media?parent=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}